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ВойдитеESPN Arena Football to feature Bon Jovi - Big & Rich song "We Got It Goin' On"
Wednesday February 28, 2007
ESPN kicks off AFL season March 4 with regional games on ABC
ESPN’s return to the Arena Football League will feature a duet between the iconic, Grammy Award-winning rock band Bon Jovi and country sensations Big & Rich. Philadelphia Soul co-owner Jon Bon Jovi and band-mate Richie Sambora co-wrote a brand new song titled “We Got It Goin’ On” with Big Kenny and John Rich that will become the theme song and part of the opening video for ESPN’s weekly 2007 AFL game telecasts. “We Got It Goin’ On” will also appear on the upcoming Bon Jovi album, which is planned for a 2007 release.
The open will take viewers inside an AFL arena where they will witness all the sights and sounds of Arena Football – everything from hard hits against dasher boards to dynamic end zone catches. ESPN taped video elements earlier this month at the Stockton Arena and Bob Hope Theatre in Stockton, Calif., and Bon Jovi recorded team specific lyrics for the song at his personal studio in New Jersey for each game on ESPN’s 17-week AFL schedule.
The video will debut prior to the AFL regular season regional kickoff games on Sunday, March 4 on ABC – Dallas Desperados at New York Dragons and Chicago Rush at Kansas City Brigade (12:30 p.m. ET).
“Jon Bon Jovi has become a symbol of Arena Football, and his band remains one of the most popular on the planet, so it’s only fitting that their music be part of ESPN’s presentation of the AFL this season,” said Norby Williamson, executive vice president, studio and remote production, ESPN.
Bon Jovi added: “I couldn’t be happier that our song is kicking off ESPN’s AFL games this season. My passion for the game is no secret, and this song conveys the passion and energy that the players and fans put forth every game.”
Other music icons to provide the soundtrack for a major sports property on ESPN recently include Hank Williams Jr. and Aerosmith. Williams Jr. and an all star band of “rowdy friends” kicked off ESPN’s inaugural season of Monday Night Football last fall, while Aerosmith’s “Back in the Saddle” continues to trumpet ESPN’s return to NASCAR. Other popular performers to lend their music to ESPN: The Pussycat Dolls (NBA); Big & Rich with Cowboy Troy, OK Go, and Robert Randolph and the Family band (college football); and Boyd Tinsley of Dave Matthews Band (Wimbledon).
About Bon Jovi
Over the past two decades, Bon Jovi has earned the loyalty of legions of fans around the globe. They have sold over 100 million albums worldwide and, since forming in 1984, Bon Jovi has performed more than 2,500 concerts in 50 countries before more than 32 million people. Bon Jovi’s last album, the multi platinum-selling “Have A Nice Day,” was the band’s ninth studio album. Released in September 2005, the album produced the hit songs “Have A Nice Day” and the Grammy Award-winning “Who Says You Can’t Go Home”. The “Have A Nice Day World Tour” that followed the release of the album was one of the top-grossing tours of last year. Most recently, Jon Bon Jovi, Richie Sambora, David Bryan and Tico Torres have been in and out of New York, Los Angeles and Nashville, hard at work on a brand new Bon Jovi album slated for release this year.
ESPN acquired minority ownership in the Arena Football League as part of a five-year agreement announced in December that includes extensive multimedia rights and a minimum of 26 televised games per season, beginning in 2007. The agreement – featuring content across 15 ESPN platforms and an exclusive window for weekly Monday night primetime games on ESPN2 – enhances ESPN’s year-round football programming lineup, the most comprehensive in sports television.